Chelsea FC

Home shirt // Concept design

A conceptual home shirt celebrating Chelsea’s Premier League heritage, combining references to title-winning kits with a contemporary approach to detailing and construction.

Chelsea concept home shirt displayed on a hanger

Tonal Chelsea blues and restrained gold accents informed a subtle, cohesive design.

Chelsea research moodboard featuring title-winning shirts, club colours and heritage references

First round of Chelsea shirt concepts, showing six front and back design options

Second round of Chelsea shirt concepts exploring colour and trim variations

Feedback prompted quieter graphics, more intentional use of gold and greater emphasis on collars, sleeve trims and panel construction.

Third round of Chelsea concepts exploring collars and sleeve details

Fourth round of Chelsea concepts refining construction and gold detailing

Final round of Chelsea concepts bringing together collar, panel and trim details

References to title-winning shirts appear throughout the collar, sleeve trims, legacy crest, lion pattern, mesh panels and gold piping.

Final Chelsea 2027/28 concept shirt CAD showing front and back views

Gold Chelsea crest and tonal lion pattern close-up

White and gold collar construction close-up

Breathable underarm mesh panel and gold accent close-up

This project is an independent design study created for portfolio purposes and is not affiliated with, commissioned by, endorsed by, or otherwise associated with Chelsea FC, Nike, or any of their partners or rights holders. All trademarks and intellectual property remain the property of their respective owners.